B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One essential element of the B2B
B2B Marketing Interview with Mark Donnigan
In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other realities regarding modern B2B advertising and marketing. We review just how the purchasing journey is currently totally fragmented and the manner in which neighborhood building can aid marketing experts tak
The Sales Funnel No Longer Exists
In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, as well as various other facts about modern B2B advertising. We review just how the buying journey is now completely fragmented as well as the way that neighborhood building can assist marketing experts take back control of the exp